Drag Queen Dixie Longate is Wowing Audiences and Selling Tupperware


A red-haired vixen is one of America’s best sellers of Tupperware — those plastic containers prized by homemakers — and she’s only a woman part of the time.

Dixie Longate

There is more than one queen who adores Tupperware and is hoping for a great jubilee.

Drag artist Dixie Longate has been selling Tupperware for more than 10 years – most recently through a stage show that doubles as a party – apparently becoming one of the biggest sellers in the US.

She says that, on two occasions now, she has shifted more “fine-quality plastic crap” than anyone else in a year, and been invited to the Tupperware sales conference to collect her tiara. Known as jubilees, these conferences are “fantastic, like a cult without the animal sacrifice … When I was No 1 last time I had sold $219,000 of Tupperware in a year. Ain’t that crazy?”

It is. But it reflects that, while Tupperware’s star may have dimmed in the UK (there was talk of a relaunch last year), it is still thriving worldwide. A party takes place globally every 1.7 seconds, with sales of $2.3bn in 2010.

Would Brownie Wise, who pioneered Tupperware parties in the late 1940s, have been surprised by a drag queen topping the sales charts? Probably not. The company’s history throbs with high camp. Wise herself drove a pink cadillac, with a canary dyed to match, and started the jubilees as four days of fun and fancy dress for sellers. And although Dixie may have a particularly suggestive way with a Tupperware-fresh cucumber, she is probably not the first. Sellers sometimes used to promote their parties with “carrot calling”, presenting carrots to a neighbour, asking them to keep one in Tupperware, the other wherever they normally would. Firm results led to bumper bookings.

The history of Tupperware parties is sometimes considered bad for women; reinforcing domestic stereotypes and commercialising social ties. But Dixie – a mother of three from Alabama, who started doing the parties after spells in prison, and denies any knowledge of an alter-ego named Kris – is one of many to view them as an empowering postwar business model. (Wise was, after all, the first woman ever to appear on Business Week‘s cover in 1954.)

“Tupperware came into vogue when all these women were relegated to the kitchen,” says Dixie, “and it was an amazing way for them to run their own businesses. I wanted to make this a little love letter to Brownie Wise, and to women everywhere”.

That, and plenty of fellatio jokes too.

By:/UK Guardian 

Published by CityFella

Big city fella, Born and Raised in the San Francisco Bay Area. Lived in New York (a part time New Yorker) for three years . I have lived in the Sacramento area since 1993. When I first moved here, I hated it. Initially found the city too conservative for my tastes. A great place to raise children however too few options for adults . The city has grown up, there is much to do here. The city suffers from low self esteem in my opinion, locals have few positive words to say about their hometown. visitors and transplants are amazed at what they find here. From, the grand old homes in Alkali Flats, and the huge trees in midtown, there are many surprises in Sacramento. Theater is alive is this area . And finally ,there is a nightlife... In.downtown midtown, for the young and not so young. My Criticism is with local government. There is a shortage of visionaries in city hall. Sacramento has long relied on the state, feds and real estate for revenue. Like many cities in America,Downtown Sacramento was the hub of activity in the area. as the population moved to the suburbs and retail followed. The city has spent millions to revive downtown. Today less than ten thousand people live downtown. No one at city hall could connect the dots. Population-Retail. Business says Sacramento is challenging and many corporations have chosen to set up operations outside the cities limits. There is vision in the burbs. Sacramento has bones, there are many good pieces here, leaders seem unable or unwilling to put those pieces together into. Rant aside, I love it here. From the trees to the rivers. But its the people here that move me. Sacramento is one of the most integrated cities in America. I find I'm welcome everywhere. The spices work in this city of nearly 500,000 and for the most part these spices blend well together. From Ukrainians to Hispanics and a sizable gay community, all the spices seem to work well here. I frequently travel and occasionally I will venture into a city with huge racial borders, where its unsafe to visit after certain hours. I haven't found it here. I cant imagine living in a community where there is one hue or one spice. I love the big trees, Temple Coffee House, the Alhambra Safeway, Zelda's Pizza, Bicyclist in Midtown, The Mother Lode Saloon, Crest Theater, and the Rivers. I could go on and I might. Sacramento is home.

6 thoughts on “Drag Queen Dixie Longate is Wowing Audiences and Selling Tupperware

  1. Thank you a bunch for sharing this with all people you really understand what you’re speaking approximately!

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  5. Hmm- This is quite interesting. Getting to number one is quite an achievement. She probably had a lot of negative comments – it’s great she’s seen through that and became successful.

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