The Worlds Most Important Car

By CityFella

We’re the phone company, we don’t care we don’t have to!

  Ernestine the Operator( Lily Tomlin)

There was a time where there were three automobile companies in the North America. GM, Ford and Chrysler.  Yes there were smaller car companies and imports, for the most part if you bought a car in America it was from the big three.

Toyota earnestly entered the American market in the mid sixties with small Japanese cars at a time when bigger was better,

In 1966, Toyota introduced the Corolla.  It didn’t burn up the market.

eight years later, it was the best selling car in the world.   In 1997 the Toyota Corolla became the best selling name plate in the world, surpassing the Volkswagen Beetle.

Corollas weren’t known for their handling or doing anything exceptional, they were known for their reliability.    It was the car that refused to die.

The Japanese owns the american auto market.  Last month, the Toyota Camry leaped over the Chevrolet Silverado the perennial runner up to the Ford F-150 pickup Truck.

In August,  the best selling cars in the US

1.  Ford F-150

2. Toyota Camry

3. Chevrolet Silverado

4. Honda Civic

5. Honda Accord

6. Honda CR-V

7. Dodge Ram

8. Nissan Altima

9. Toyota Prius

10. Toyota Corolla

While tenth place is an excellent showing, it makes Toyota execs nervous.   10 is not a good showing for Corolla.    The market place is rapidly changing .   The Koreans have chipped away at Japanese dominance.   Volkswagen is producing cars (Jetta and Passat) for the american market.

‘While the Corolla isn’t the entry level car for Toyota, it’s has an appeal that no other car has.   Its the car that an 18 year old, his parents and grandparents might purchase.

For more than two decades the Japanese sold bland boring cars in mass.  Then Hyundai changes the script, followed by the American car makers.   Bland is out style is in.

It is rumored Toyota is heavenly discounting the Camry which looked dated at its introduction last year.  Look for a refresh by late next year.

  The styling is edgier the interior looks more Avalon then Camry.

 It has more transmission choices and engine choices than ever before.

The very clever marketing campaign  is directed at the twenty somethings and baby boomers.

Early Reviews suggest there is nothing groundbreaking about the Corolla.   The exterior styling is a bit Avalon with a hint of Lexus in the front and a bit of Camry in the rear.

Toyota took no chances with the Corolla,   They took a risk with Avalon, and the results is mixed.  Long criticized for having soft grandpa like suspensions, Toyota may have gone to far in the other direction as some reviews  say the ride in the Avalon is too harsh.

No such mistake with the Corolla

Toyota will sell a gillion of these

Pricing range from $16,000 to $20,000

There is new competition in coming from all directions, America,and Europe have introduced newer models.   Next year BMW ,Audi and Mercedes Benz will introduce newer smaller front will drive models.

Big Man Rides will review the new Corolla next month.

Published by CityFella

Big city fella, Born and Raised in the San Francisco Bay Area. Lived in New York (a part time New Yorker) for three years . I have lived in the Sacramento area since 1993. When I first moved here, I hated it. Initially found the city too conservative for my tastes. A great place to raise children however too few options for adults . The city has grown up, there is much to do here. The city suffers from low self esteem in my opinion, locals have few positive words to say about their hometown. visitors and transplants are amazed at what they find here. From, the grand old homes in Alkali Flats, and the huge trees in midtown, there are many surprises in Sacramento. Theater is alive is this area . And finally ,there is a nightlife... In.downtown midtown, for the young and not so young. My Criticism is with local government. There is a shortage of visionaries in city hall. Sacramento has long relied on the state, feds and real estate for revenue. Like many cities in America,Downtown Sacramento was the hub of activity in the area. as the population moved to the suburbs and retail followed. The city has spent millions to revive downtown. Today less than ten thousand people live downtown. No one at city hall could connect the dots. Population-Retail. Business says Sacramento is challenging and many corporations have chosen to set up operations outside the cities limits. There is vision in the burbs. Sacramento has bones, there are many good pieces here, leaders seem unable or unwilling to put those pieces together into. Rant aside, I love it here. From the trees to the rivers. But its the people here that move me. Sacramento is one of the most integrated cities in America. I find I'm welcome everywhere. The spices work in this city of nearly 500,000 and for the most part these spices blend well together. From Ukrainians to Hispanics and a sizable gay community, all the spices seem to work well here. I frequently travel and occasionally I will venture into a city with huge racial borders, where its unsafe to visit after certain hours. I haven't found it here. I cant imagine living in a community where there is one hue or one spice. I love the big trees, Temple Coffee House, the Alhambra Safeway, Zelda's Pizza, Bicyclist in Midtown, The Mother Lode Saloon, Crest Theater, and the Rivers. I could go on and I might. Sacramento is home.

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