America Strikes Back Cadillac’s New Vision


By CityFella

There was a time when you knew a Mercedes Benz was a Mercedes Benz and A BMW a BMW front to back, the vehicles were unmistakable.  Today, not so unless your looking at the grill. Today, they disappear into a sea of Toyota’s, Nissan’s and Hyundai’s.   Audi and Jaguar have taken a sizable bite out of Mercedes and BMW sales and could Cadillac be next?

From the ATS to the DTS the look is unmistakably Cadillac.   But Cadillac has stumbled of late, while the automotive press loves the cars, dealers have thousands of  unsold 2014’s  on the lots.   Cadillac often cost the same or more than their German counterparts .

Cadillac had made some bold moves to change the perception of the division.  The first move was to leave Detroit. The headquarters is now in New York.   The flagship CT6 was introduced at one of the worlds most important auto shows in the city where they hope most of their cars,like the flagships of Mercedes, BMW, and other imported luxury cars are sold.

Lincolns Continental was introduced in New York to tell the world Lincoln is still alive.  Cadillac is making a different statement. Its telling the world they are a completely different company .From all the interviews from Cadillac’s handlers  at the Auto Show this car will be marketed differently.Your not likely to see this car advertised after Cheetos or Wal Mart.

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Published by CityFella

Big city fella, Born and Raised in the San Francisco Bay Area. Lived in New York (a part time New Yorker) for three years . I have lived in the Sacramento area since 1993. When I first moved here, I hated it. Initially found the city too conservative for my tastes. A great place to raise children however too few options for adults . The city has grown up, there is much to do here. The city suffers from low self esteem in my opinion, locals have few positive words to say about their hometown. visitors and transplants are amazed at what they find here. From, the grand old homes in Alkali Flats, and the huge trees in midtown, there are many surprises in Sacramento. Theater is alive is this area . And finally ,there is a nightlife... In.downtown midtown, for the young and not so young. My Criticism is with local government. There is a shortage of visionaries in city hall. Sacramento has long relied on the state, feds and real estate for revenue. Like many cities in America,Downtown Sacramento was the hub of activity in the area. as the population moved to the suburbs and retail followed. The city has spent millions to revive downtown. Today less than ten thousand people live downtown. No one at city hall could connect the dots. Population-Retail. Business says Sacramento is challenging and many corporations have chosen to set up operations outside the cities limits. There is vision in the burbs. Sacramento has bones, there are many good pieces here, leaders seem unable or unwilling to put those pieces together into. Rant aside, I love it here. From the trees to the rivers. But its the people here that move me. Sacramento is one of the most integrated cities in America. I find I'm welcome everywhere. The spices work in this city of nearly 500,000 and for the most part these spices blend well together. From Ukrainians to Hispanics and a sizable gay community, all the spices seem to work well here. I frequently travel and occasionally I will venture into a city with huge racial borders, where its unsafe to visit after certain hours. I haven't found it here. I cant imagine living in a community where there is one hue or one spice. I love the big trees, Temple Coffee House, the Alhambra Safeway, Zelda's Pizza, Bicyclist in Midtown, The Mother Lode Saloon, Crest Theater, and the Rivers. I could go on and I might. Sacramento is home.

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