iF Men Had Periods :: Spoof ad imagines a world where dudes have menstrual cycles (video)


From sports game to office arguments, these tongue-in-cheek ads show what life would be like if men had their ‘time of the month’ too

Ever wondered what the world would be like if men had periods?

Well, now you don’t have to – because these tongue-in-cheek ad campaigns created by WaterAid have imagined a world where men have their own monthly cycle, appropriately titled with the hashtag #ifmenhadperiods.

According to recent research, if men had periods they would brag about them on Facebook, the hashtag would trend on Twitter and tampon adverts would probably be fronted by celebrities.

Out of 2,000 women asked, 78% thought that the world of sport would change if men had periods, with 29% agreeing that sports commentators would openly discuss how a player’s menstrual cycle would affect their performance.

WaterAid / YouTubeWaterAid have made a series of videos depicting what men would be like if they had periods
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A further 11% thought that coaches and trainers would attempt to coordinate their menstrual cycles and 21% agreed that bookmakers would factor a player’s menstrual cycle into their betting odds.

Water-Aid launched their campaign to raise awareness of the 1.25 billion women around the world who do not have access to a toilet during their periods.

Barbara Frost, WaterAid’s Chief Executive Officer, said: “Every day 800 million women have their period, and yet most of us consider it an embarrassing and taboo subject

“There are even elaborate euphemisms to avoid saying the word ‘period’. So we have had a bit of fun trying to imagine whether attitudes would be different if men had periods.

WaterAid / YouTubeWaterAid have made a series of videos depicting what men would be like if they had periods
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“Menstruation is an important women’s issue. One in three women around the world do not have access to a toilet during their periods and having to find a safe place after dark is both undignified and risky. Millions more suffer discrimination because of beliefs that they are ‘contaminated’ or ‘impure’.

“Stigma about menstruation means women do not seek the help and information they need, while the lack of hygiene facilities in schools is a major reason for young girls dropping out of education when they reach puberty”

Many cultures around the world have their own set of myths about periods.

WaterAid / YouTubeWaterAid have made a series of videos depicting what men would be like if they had periods
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In Nigeria, it is believed that the touch of a menstruating woman will cause milk to curdle, plants to die and a mirror to lose its brightness.

In Nepal, menstruating women are thought to be impure and many can be banned from entering their own houses and seeing their family.

And even some people in the UK believe that swimming in the sea while on your period can lead to a higher risk of being eaten by sharks.

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