Black Friday in Denmark: The new Halloween?

Black Friday in Denmark: The new Halloween?

Danish newspapers advertise Black Friday sales. Photo: The Local

The Growth of the American shopping ‘holiday’ Black Friday is expected to reach new levels in Denmark this year

In recent years, it has become the norm to see children (or even adults) dressed as wizards, vampires or superheroes in the last week of October in Denmark as  Halloween becomes bigger and bigger.

Now, the rush to the stores to take advantage of Black Friday, the super sales event that marks the beginning of the Christmas consumer season, is set to become an equally established transatlantic part of the Danish calendar.

Traditionally the day after Thanksgiving  in the United States, Black Friday earned its name as the day that allowed retailers to operate at a profit (“in the black”, as opposed to “in the red”). Such an opportunity appears to have been a tempting one for Danish businesses, who have managed to grow the tradition in just a few short years.

According to the consumer price comparison website PriceRunner, the Black Friday phenomenon first came to Denmark in 2010 and had its real breakthrough in 2013.


A study by the Danish Chamber of Commerce(Dansk Ehrverv) found that two out of three Danish stores will offer customers deep discounts on Friday, November 27th. This is set to result in a record number of debit card (Dankort) transactions – last year’s Black Friday saw 1.5 billion kroner ($213 million) worth of sales, making the all-time top ten for single-day transactions.

“Black Friday has exploded in recent years. We have a clear expectation that it will be an even bigger day than last year, and that when the shops open on Friday, Danes will be ready and waiting,” Martin P. Barfoed of the Danish Chamber of Commerce said in a press release. “After all, everyone likes a bargain.”

The study by the Chamber of Commerce showed that over half of all Danes are now aware of Black Friday. More than one in five of all Danes under 30 expects to do some of their Christmas shopping on the day, as stores across the country will extend their opening hours, often from 6am until midnight.

Despite the many treats on offer, however, economists have warned consumers against getting carried away.

“We tend to go charging in whenever there’s a special offer or sale,” consumer economist Ann Lehmann Erichsen told broadcaster DR. “There’s no doubt that we buy more when prices are reduced. Our analysis shows that both men and women end up buying goods because they are on sale – even when they are not needed.”


The Local

Published by CityFella

Big city fella, Born and Raised in the San Francisco Bay Area. Lived in New York (a part time New Yorker) for three years . I have lived in the Sacramento area since 1993. When I first moved here, I hated it. Initially found the city too conservative for my tastes. A great place to raise children however too few options for adults . The city has grown up, there is much to do here. The city suffers from low self esteem in my opinion, locals have few positive words to say about their hometown. visitors and transplants are amazed at what they find here. From, the grand old homes in Alkali Flats, and the huge trees in midtown, there are many surprises in Sacramento. Theater is alive is this area . And finally ,there is a nightlife... In.downtown midtown, for the young and not so young. My Criticism is with local government. There is a shortage of visionaries in city hall. Sacramento has long relied on the state, feds and real estate for revenue. Like many cities in America,Downtown Sacramento was the hub of activity in the area. as the population moved to the suburbs and retail followed. The city has spent millions to revive downtown. Today less than ten thousand people live downtown. No one at city hall could connect the dots. Population-Retail. Business says Sacramento is challenging and many corporations have chosen to set up operations outside the cities limits. There is vision in the burbs. Sacramento has bones, there are many good pieces here, leaders seem unable or unwilling to put those pieces together into. Rant aside, I love it here. From the trees to the rivers. But its the people here that move me. Sacramento is one of the most integrated cities in America. I find I'm welcome everywhere. The spices work in this city of nearly 500,000 and for the most part these spices blend well together. From Ukrainians to Hispanics and a sizable gay community, all the spices seem to work well here. I frequently travel and occasionally I will venture into a city with huge racial borders, where its unsafe to visit after certain hours. I haven't found it here. I cant imagine living in a community where there is one hue or one spice. I love the big trees, Temple Coffee House, the Alhambra Safeway, Zelda's Pizza, Bicyclist in Midtown, The Mother Lode Saloon, Crest Theater, and the Rivers. I could go on and I might. Sacramento is home.

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