The salt-and-pepper pound: where are all the fiftysomething models?


73-year-old Lauren Hutton modelling for Calvin Klein in April. Photograph: Calvin Klein

When I first started blogging as That’s Not My Age nine years ago, I was always banging on about the lack of older models, my Grey-dar permanently on high alert. But whereas in the past, the older model was restricted to a healthcare or life insurance gig (cue woman strolling jauntily down the beach in a lilac waterfall cardigan and stretch chinos), now nearly every week there’s another gorgeous silver-haired model in an advertisement for a fashion brand. While this age-appreciation is fantastic – it is wonderful to see women such as Daphne Selfe, 88, Maye Musk, 69, and Lauren Hutton, 73, looking vivacious and stunning, I still can’t help wondering: where have all the fiftysomething models gone?

 

Maye Musk (69) at the CFDA Fashion Awards, New York, this month. Photograph: Neil Rasmus/BFA/REX/Shutterstock

 

 

 

 

 

 

 

 

 

Although the fashion industry has finally woken up to the power of the Silver Spend (in the UK, the 50+ customer accounts for 47% of consumer spending), advertisers appear to have resorted to a kind of “diversity checklist”. Model with grey hair: tick. That’s age sorted then. But the view of the older woman we’re being shown is signified by someone in her 60s, 70s, or beyond. It’s lazy; it creates an age gap and we still end up with extremes. Young and sexy or old and fetishised – take your pick.

 

Click the link below for the full story

 

https://www.theguardian.com/fashion/2017/jun/08/the-salt-and-pepper-pound-where-are-all-the-fiftysomething-models#img-1

Published by CityFella

Moved to the Big Tomata in the nineties from San Francisco. No Suburbs for me with its single colored houses and lawns and the excitement of pulling out my trash can once a week. I'm a CityFella , a part time New Yorker. I'm happiest in the Center City where people the streets and people are alive. I'm still waiting to buy a 34th floor condo somewhere downtown/Midtown with a nightclub. "Hurry I'm old" My politics are somewhere in the middle with a needle that constantly moves. I'm too liberal to be a Republican and too conservative to be a Democrat. Everything interests me . I've come to love Sacratomato, Its a nice town in cheap sensible shoes .

%d bloggers like this: