Is Chrysler Dead?


Image result for chrysler imperial crown

Could it be true?  An American Icon gone?

Walter Chrysler founded the car company bearing his name over 100 years ago.   Like General Motors, it absorbed other car companies Plymouth, Maxwell, Desoto,and Dodge.  In 1987, it merged with American Motors Corporation which owned Jeep.

1998, it merged with Daimler (Mercedes Benz)  that marriage ended in 2007.  In 2014, the US government arranged a shot gun marriage with Fiat. For many years Ram Trucks were apart of Dodge.  In 2010, it became a separate division.

Chrysler was the companies luxury division, competing with Lincoln and Cadillac. At its peak it had 8 models.    Today its down to two.  The aging 300 and Pacifica Minivan.  The sucessful Pacifica most likely would be rebranded as a Dodge.

There have been rumors about the two original divisions Dodge and Chrysler for some time.  The Jeep and the Ram Divisions are the profitable divisions for FCA.  Chrysler basically sells one car all based on the LX platform that dates back to 2005.  T

 

FCA denies they are killing Chrysler, we may learn its fate, later today.

CityFella

 

Published by CityFella

Moved to the Big Tomata in the nineties from San Francisco. No Suburbs for me with its single colored houses and lawns and the excitement of pulling out my trash can once a week. I'm a CityFella , a part time New Yorker. I'm happiest in the Center City where people the streets and people are alive. I'm still waiting to buy a 34th floor condo somewhere downtown/Midtown with a nightclub. "Hurry I'm old" My politics are somewhere in the middle with a needle that constantly moves. I'm too liberal to be a Republican and too conservative to be a Democrat. Everything interests me . I've come to love Sacratomato, Its a nice town in cheap sensible shoes .

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