Could it be true? An American Icon gone?
Walter Chrysler founded the car company bearing his name over 100 years ago. Like General Motors, it absorbed other car companies Plymouth, Maxwell, Desoto,and Dodge. In 1987, it merged with American Motors Corporation which owned Jeep.
1998, it merged with Daimler (Mercedes Benz) that marriage ended in 2007. In 2014, the US government arranged a shot gun marriage with Fiat. For many years Ram Trucks were apart of Dodge. In 2010, it became a separate division.
Chrysler was the companies luxury division, competing with Lincoln and Cadillac. At its peak it had 8 models. Today its down to two. The aging 300 and Pacifica Minivan. The sucessful Pacifica most likely would be rebranded as a Dodge.
There have been rumors about the two original divisions Dodge and Chrysler for some time. The Jeep and the Ram Divisions are the profitable divisions for FCA. Chrysler basically sells one car all based on the LX platform that dates back to 2005. T
FCA denies they are killing Chrysler, we may learn its fate, later today.