Chrysler is alive……for now


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Chrysler is alive, for now.  At yesterdays FCA meeting the company’s five year plan is to invest into the brands that make money for Chrysler.

Seventy five percent of FCA investment will go to Jeep, Ram, Alfa Romeo and Maserati.

What that means, if you the current, Chrysler, Dodge or Fiat vehicles you will like them through 2020.

Chrysler and Dodge isn’t losing money, with the exception of the Chrysler 300, sales are solid for the aging Dodge Charger, Challenger.  The 13 year old platforms may continue with minor updates.

FCA ,like Ford is redirecting its resources to higher profit trucks and SUV’s.  It plans to invest in hybrid and electric technology.

There will be major product changes at FCA.  Jeep will add 500,000 units of North American manufacturing capacity as it increases sales and adds new models between now and 2022. The next new vehicle from FCA will be a Ram mid siz]e pick up.

The first casuality is likely to be the Dodge Journey as it doesn’t currently share a platform with any other FCA vehicle.  The first brand to likely disappear is Fiat, the dealers can’t give them away.  The challenge for FCA is the dealer network.

Next up could be the Dodge Durango,even though it shares its platform with Jeep its sales aren’t even close.   Then the Dodge Caravan which is mostly sold to fleets.  From there the Chrysler 300.

Yesterday, I originally thought the Chrysler Pacifica would be rebranded as a Dodge.   Today the popular minivan likely to rebranded as a Ram.

When Chrysler was told, Fiat or close.  Did the government for see the eventual phasing out of Chrysler?

CityFella

 

 

 

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Published by CityFella

Big city fella, Born and Raised in the San Francisco Bay Area. Lived in New York (a part time New Yorker) for three years . I have lived in the Sacramento area since 1993. When I first moved here, I hated it. Initially found the city too conservative for my tastes. A great place to raise children however too few options for adults . The city has grown up, there is much to do here. The city suffers from low self esteem in my opinion, locals have few positive words to say about their hometown. visitors and transplants are amazed at what they find here. From, the grand old homes in Alkali Flats, and the huge trees in midtown, there are many surprises in Sacramento. Theater is alive is this area . And finally ,there is a nightlife... In.downtown midtown, for the young and not so young. My Criticism is with local government. There is a shortage of visionaries in city hall. Sacramento has long relied on the state, feds and real estate for revenue. Like many cities in America,Downtown Sacramento was the hub of activity in the area. as the population moved to the suburbs and retail followed. The city has spent millions to revive downtown. Today less than ten thousand people live downtown. No one at city hall could connect the dots. Population-Retail. Business says Sacramento is challenging and many corporations have chosen to set up operations outside the cities limits. There is vision in the burbs. Sacramento has bones, there are many good pieces here, leaders seem unable or unwilling to put those pieces together into. Rant aside, I love it here. From the trees to the rivers. But its the people here that move me. Sacramento is one of the most integrated cities in America. I find I'm welcome everywhere. The spices work in this city of nearly 500,000 and for the most part these spices blend well together. From Ukrainians to Hispanics and a sizable gay community, all the spices seem to work well here. I frequently travel and occasionally I will venture into a city with huge racial borders, where its unsafe to visit after certain hours. I haven't found it here. I cant imagine living in a community where there is one hue or one spice. I love the big trees, Temple Coffee House, the Alhambra Safeway, Zelda's Pizza, Bicyclist in Midtown, The Mother Lode Saloon, Crest Theater, and the Rivers. I could go on and I might. Sacramento is home.

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