The Other Side of Popeye’s Successful Chicken Sandwiches : The Popeye Employee


Related imageImage result for line at popeyes

The marketing department. The Executives of Canada’s Restaurant Brands International, (owner of Popeyes) and the Franchise owners Christmas bonus arrived in August.

Turn on the TV,  look in social media, you can’t escape the frenzy surrounding Popeye’s Chicken Sandwich without a single wink from Popeye’s spokeswoman Annie.  Popeyes’ s sold millions of Sandwiches.

  The Detroit based,  Apex Marketing Group estimated that Popeye’s has reaped $65 million in equivalent media value as a result of the Chicken Sandwich Wars.  The amount is what Popeye’s would have had to pay to purchase the attention it received for free.

Apex takes into account television, radio, online and print news reports, as well as social media mentions.  The evaluation was conducted from Aug. 12, when the sandwich went on sale nationally, through the 27th ,yielding 15 days’ worth of data.  The $65 million figure is nearly triple the $23 million in media value that the sandwich generated in its first few days on sale, according to an earlier Apex estimate.

The Other Side: Will Popeye Share Their Success?  


In a now-deleted tweet, a Twitter user shared an image of an exhausted Popeye’s employee during her break and asked the Internet to turn it into a meme.

Image result for crowds for popeyes chicken sandwich

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No one was prepared for the success of Popeye”s Chicken Sandwich. Employees accustomed to lunch and dinner crowds, weren’t prepared for a 12 hour crowds.   Endless lines, often greeting them as they arrived to work and occasionally angry customers taking out their frustration on staff members well after the store has closed.

The Success of Popeye’s Chicken Sandwich may be hazardous to health of the Popeye’s Employee

Verbal and physical attacks on Popeye’s employees are common due to exceedingly long lines at it’s outlets.  Some outlets have hired security to help manage the crowds.

Stories of mandatory overtime, with some employee working 12 to 16 hours seven days a week is common at Popeye locations.    Overwhelmed and exhausted employee are passing out at work. Stressed staff members are attacking each other.

While the executives and franchise owners bonuses is assured this winter.  Many of first responders ,working the front lines at America’s Popeye’s outlets are earning less than ten dollars an hour.  Many need assistance from the State for health care.

Jose Cil, the CEO of parent company Restaurant Brands International, earns $800,000 in a year and has a “target bonus opportunity” of up to “300% of his annual salary,” according to an SEC filing from January.

Black Twitter is largely responsible for the companies success. Black Twitter could demand Popeye’s share the wealth with its employee or boycott its stores.

Right now It sucks to be a Popeye’s employee.



Published by CityFella

Big city fella, Born and Raised in the San Francisco Bay Area. Lived in New York (a part time New Yorker) for three years . I have lived in the Sacramento area since 1993. When I first moved here, I hated it. Initially found the city too conservative for my tastes. A great place to raise children however too few options for adults . The city has grown up, there is much to do here. The city suffers from low self esteem in my opinion, locals have few positive words to say about their hometown. visitors and transplants are amazed at what they find here. From, the grand old homes in Alkali Flats, and the huge trees in midtown, there are many surprises in Sacramento. Theater is alive is this area . And finally ,there is a nightlife... In.downtown midtown, for the young and not so young. My Criticism is with local government. There is a shortage of visionaries in city hall. Sacramento has long relied on the state, feds and real estate for revenue. Like many cities in America,Downtown Sacramento was the hub of activity in the area. as the population moved to the suburbs and retail followed. The city has spent millions to revive downtown. Today less than ten thousand people live downtown. No one at city hall could connect the dots. Population-Retail. Business says Sacramento is challenging and many corporations have chosen to set up operations outside the cities limits. There is vision in the burbs. Sacramento has bones, there are many good pieces here, leaders seem unable or unwilling to put those pieces together into. Rant aside, I love it here. From the trees to the rivers. But its the people here that move me. Sacramento is one of the most integrated cities in America. I find I'm welcome everywhere. The spices work in this city of nearly 500,000 and for the most part these spices blend well together. From Ukrainians to Hispanics and a sizable gay community, all the spices seem to work well here. I frequently travel and occasionally I will venture into a city with huge racial borders, where its unsafe to visit after certain hours. I haven't found it here. I cant imagine living in a community where there is one hue or one spice. I love the big trees, Temple Coffee House, the Alhambra Safeway, Zelda's Pizza, Bicyclist in Midtown, The Mother Lode Saloon, Crest Theater, and the Rivers. I could go on and I might. Sacramento is home.

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