At Super-WalMart shoppers can freely pickup a $500 Flat Screen TV or a $15.00 bottle of wine.

However if you want to buy a Black hair product a $5.00 box of Hair Relaxer or $1.27 bar of Coconut Soap.  You must press a button and WAIT for a Wal-Mart associate to unlock the glass case. The associate will put the item in a bag WHERE the associate will escort you to a cashier where you will immediately pay for the item.

However, should you need a $10 box of Hair color two aisles over. It’s available without an escort. 

Black women spend an Estimated $7.5 Billion annually on Beauty Products which is 80% more than their non-black counter parts, according to research from ESSENCE  

________________________________________________________

Walmart Accused of Racial Discrimination for Locking Up African-American Beauty Products

Fortune Magazine February 2019 

https://fortune.com/2019/02/06/walmart-hair-products-discrimination/

______________________________________________________

Perhaps Black People should take the BILLIONS they spend annually at Wal Mart to another retailer that will respect them as a customer this Christmas.

_________________________________________________________________________

African American consumers represent a tremendous and growing buying power. According to the latest African American spending statistics from Nielsen,¹ African Americans spend $1.2 trillion annually, and their spending is expected to grow to $1.54 trillion by 2022. This underlines the importance for retailers to employ a multi-cultural and inclusive marketing strategy.

https://www.customer.com/blog/retail-marketing/african-american-brand-loyalty/

_____________________________________________________________

 

Blacks Spend more dollars at the retailer than any other in the nation!

So is Wal Mart losing THAT much money to justify locking up and policing Black Products?

I can see it and call it for what it is.

We teach people and companies how to treat us.

I won’t return to this or any Wal-Mart until I can purchase a small jar of Cocoa Butter with the ease I can purchase a small appliance.

And yes I will tell a friend!

These pictures were taken at Wal-Mart Supercenter in West Sacramento, California

The Sacramento River divides the cities of Sacramento and West Sacramento.  West Sacramento has an estimated Population of 55,000 people. In 2010, 1.6% of the city’s population was black. 

CityFella