Black Shoppers Aren’t Worthy at Wal Mart

At Super-WalMart shoppers can freely pickup a $500 Flat Screen TV or a $15.00 bottle of wine.

However if you want to buy a Black hair product a $5.00 box of Hair Relaxer or $1.27 bar of Coconut Soap.  You must press a button and WAIT for a Wal-Mart associate to unlock the glass case. The associate will put the item in a bag WHERE the associate will escort you to a cashier where you will immediately pay for the item.

However, should you need a $10 box of Hair color two aisles over. It’s available without an escort. 

Black women spend an Estimated $7.5 Billion annually on Beauty Products which is 80% more than their non-black counter parts, according to research from ESSENCE  


Walmart Accused of Racial Discrimination for Locking Up African-American Beauty Products

Fortune Magazine February 2019


Perhaps Black People should take the BILLIONS they spend annually at Wal Mart to another retailer that will respect them as a customer this Christmas.


African American consumers represent a tremendous and growing buying power. According to the latest African American spending statistics from Nielsen,1 African Americans spend $1.2 trillion annually, and their spending is expected to grow to $1.54 trillion by 2022. This underlines the importance for retailers to employ a multi-cultural and inclusive marketing strategy.


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Blacks Spend more dollars at the retailer than any other in the nation!

78 percent

Is the average markup on cosmetics.  Since most cosmetics are made from various combinations of dirt, oil, wax, and fragrance


So is Wal Mart losing THAT much money to justify locking up and policing Black Products?


I can see it and call it for what it is.

We teach people and companies how to treat us.

I won’t return to this or any Wal-Mart until I can purchase a small jar of Cocoa Butter with the ease I can purchase a small appliance.

And yes I will tell a friend!

These pictures were taken at Wal-Mart Supercenter in West Sacramento, California

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The Sacramento River divides the cities of Sacramento and West Sacramento.  West Sacramento has an estimated Population of 55,000 people. In 2010, 1.6% of the city’s population was black.