Black Shoppers Aren’t Worthy at Wal Mart

At Super-WalMart shoppers can freely pickup a $500 Flat Screen TV or a $15.00 bottle of wine.

However if you want to buy a Black hair product a $5.00 box of Hair Relaxer or $1.27 bar of Coconut Soap.  You must press a button and WAIT for a Wal-Mart associate to unlock the glass case. The associate will put the item in a bag WHERE the associate will escort you to a cashier where you will immediately pay for the item.

However, should you need a $10 box of Hair color two aisles over. It’s available without an escort. 

Black women spend an Estimated $7.5 Billion annually on Beauty Products which is 80% more than their non-black counter parts, according to research from ESSENCE  


Walmart Accused of Racial Discrimination for Locking Up African-American Beauty Products

Fortune Magazine February 2019


Perhaps Black People should take the BILLIONS they spend annually at Wal Mart to another retailer that will respect them as a customer this Christmas.


African American consumers represent a tremendous and growing buying power. According to the latest African American spending statistics from Nielsen,1 African Americans spend $1.2 trillion annually, and their spending is expected to grow to $1.54 trillion by 2022. This underlines the importance for retailers to employ a multi-cultural and inclusive marketing strategy.


Image result for walmart logo


Blacks Spend more dollars at the retailer than any other in the nation!

78 percent

Is the average markup on cosmetics.  Since most cosmetics are made from various combinations of dirt, oil, wax, and fragrance


So is Wal Mart losing THAT much money to justify locking up and policing Black Products?


I can see it and call it for what it is.

We teach people and companies how to treat us.

I won’t return to this or any Wal-Mart until I can purchase a small jar of Cocoa Butter with the ease I can purchase a small appliance.

And yes I will tell a friend!

These pictures were taken at Wal-Mart Supercenter in West Sacramento, California

Image result for flashing light bulb gif

The Sacramento River divides the cities of Sacramento and West Sacramento.  West Sacramento has an estimated Population of 55,000 people. In 2010, 1.6% of the city’s population was black. 


Published by CityFella

Big city fella, Born and Raised in the San Francisco Bay Area. Lived in New York (a part time New Yorker) for three years . I have lived in the Sacramento area since 1993. When I first moved here, I hated it. Initially found the city too conservative for my tastes. A great place to raise children however too few options for adults . The city has grown up, there is much to do here. The city suffers from low self esteem in my opinion, locals have few positive words to say about their hometown. visitors and transplants are amazed at what they find here. From, the grand old homes in Alkali Flats, and the huge trees in midtown, there are many surprises in Sacramento. Theater is alive is this area . And finally ,there is a nightlife... In.downtown midtown, for the young and not so young. My Criticism is with local government. There is a shortage of visionaries in city hall. Sacramento has long relied on the state, feds and real estate for revenue. Like many cities in America,Downtown Sacramento was the hub of activity in the area. as the population moved to the suburbs and retail followed. The city has spent millions to revive downtown. Today less than ten thousand people live downtown. No one at city hall could connect the dots. Population-Retail. Business says Sacramento is challenging and many corporations have chosen to set up operations outside the cities limits. There is vision in the burbs. Sacramento has bones, there are many good pieces here, leaders seem unable or unwilling to put those pieces together into. Rant aside, I love it here. From the trees to the rivers. But its the people here that move me. Sacramento is one of the most integrated cities in America. I find I'm welcome everywhere. The spices work in this city of nearly 500,000 and for the most part these spices blend well together. From Ukrainians to Hispanics and a sizable gay community, all the spices seem to work well here. I frequently travel and occasionally I will venture into a city with huge racial borders, where its unsafe to visit after certain hours. I haven't found it here. I cant imagine living in a community where there is one hue or one spice. I love the big trees, Temple Coffee House, the Alhambra Safeway, Zelda's Pizza, Bicyclist in Midtown, The Mother Lode Saloon, Crest Theater, and the Rivers. I could go on and I might. Sacramento is home.

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