RIVIAN! The Next Big Thing?


What was a small buzz in the automotive world, has become noiser in recent months. Another upstart electric automaker has entering the market place. Rivian’s buzz grew louder when, Amazon not only invested with the company, but ordered 100.000 electric delivery vans from Rivian. A part of Amazon’s plan to convert all of its deliveryContinue reading “RIVIAN! The Next Big Thing?”

Don’t be surprised when these 3 types of cars flood the market


(Photo: General Motors) By: Mark Phelan/Detroit Free Press Get ready for a flood of new vehicles unlike what you’ve seen before as automakers explore three market niches that are primed for growth. As car companies de-emphasize production of low-profit sedans, at least two new classes of SUV-type vehicles are coming — prestigious midsize and basic transportation.Continue reading “Don’t be surprised when these 3 types of cars flood the market”

Are the American auto manufacturers giving up on cars?


A few years ago, familiar American nameplates started to disappear, Plymouth, Mercury, Oldsmobile, Pontiac victims of overcapacity.    These models share most components with other corporate models.   Plymouth shared engines, suspensions with Chrysler and Dodge. Mercury with Ford and Lincoln.   Chevrolet, Buick shared parts with Oldsmobile and Pontiac. American manufactures have long struggled building fuelContinue reading “Are the American auto manufacturers giving up on cars?”