Ikea: black Swede is not a fit for the Greek Market?


Swedish actor told he 'can't be black' for Ikea advert
Photo: Private
 From: The Local Sweden
UPDATED: A Swedish actor has complained of discrimination after he was told he “can’t be black for the Greek market”, in an e-mail rejecting him for a role in an Ikea advert. But the casting company says he was put forward for the job.
Fernando, a Stockholm-based stand-up comedian and actor, was cc’d on an e-mail from the flat-park furniture giant’s UK-based casting company to his Stockholm agent. 
Fernando said Ikea’s press office had been understanding.
“He can’t be black for the Greek market Sorry,” the e-mail read.
“I was sad and angry,” Fernando, who doesn’t want his surname published, told The Local after SVT first broke the story. “It’s common that these things happen, saying it to your face, but not actually to get it in an e-mail.”
But Tracie Saban, one of the owners of the casting company, Crocodile Casting, said that Fernando was in fact put forward for the job, along with another black actor and an Arab man despite not fitting the brief, “just to expand it a bit”.
“We saw his video upload and put it on our link which we sent to our client,” she said. “He knew he was put forward for the job, so for him to say that is a lie. Nobody got the job. It was cancelled in the end because of script changes.”
In early November, Ikea began looking for Swedish actors who could star in an advert to be broadcast in Greece before November 24th, the date of the so-called “Black Friday” shopping festival. 
“The actor needs to be really good at comedy, with a dry sense of humor,” the brief read next to a link to the Youtube video below.

Although the brief seemed to specify a white person who would suggest a more stereotypical image of “Sweden” to a Greek audience, Fernando thought he met enough of the requirements to apply. 
“I said, so I’m a stand-up comedian, and I sent a link to them of my showreel,” he said.
A day later, Fernando was included in the e-mail to his agents.
Saban denies his claims that Crocodile casting was “not polite” when Fernando rung to complain.
“My partner was almost in tears. She spoke to him for an hour on the phone,” she said. “He got his apology on bended knees. We felt so bad that he felt that that was a racist comment. It wasn’t at all, it didn’t come from any bad place in our heart, because we’re not like that.”
She said that after the phone conversation and an e-mail of apology, Fernando had seemed happy until he went public three months later.
Ikea told SVT that the company had indeed included skin-color suggestions in the brief for the advert.
“Sometimes you are looking for a blond man. Sometimes you are looking for a dark-haired woman, an Asian one or a South American,” Jakob Holmström, the company’s press spokesman, explained.
“There’s nothing unusual about that in itself. What’s unfortunate is the way this was formulated when he got a rejection.”
Fernando’s agent Fia Hammarström, who is part-Thai, said she was considering dropping Fernando for going public with his complaint.
“This will hurt other people in the agency as well,” she said. “I have 42 people in my agency and I know how the casting companies work, and they will be afraid to take him in.”
Saban said her and her partner were upset at the way “a very snappy e-mail with bad grammar” had been used to stir up a media controversy.
It’s been misconstrued and exaggerated to make us look like racist casting directors, which we’re not because we push for all inclusive casting all the time, especially in this country, we’re always saying ‘can we bring multi-ethnic people in?’.”
She said this even applied to the Greek market. “We’ve done loads of commercials for Greece where we cast black actors,” she said.
Fernando said Ikea’s press office had been very understanding, but he had wanted to speak out because he found it frustrating that advertisers and drama producers in Sweden so rarely cast black actors in ordinary roles. 
“They say they want a Swedish actor, and I came here when I was six years old, so I don’t know what more I can do to be Swedish,” he said. “It’s 2018, we are living in a multicultural country. So what is a Swedish actor? Is it a white actor?”
But it has also won plaudits for adverts which break down stereotypes and prejudices. 
Its Hooray! To the Wonderful Everyday advert, which came out last November, was praised by Michelle de Leon, the founder of World Afro Day, which celebrates wild afro hairstyles, because it “shows a black family and their curly, kinky, afro hair, living the good life”. 
She wrote in The Guardian that the advert had been the first that made her and her daughter “feel good to be black and British”.
“If this is a watershed moment, it’s been a long time coming,” she said.
Here’s a video of Fernando made by his agent, Hammarstrom.

 

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Ford Woo’s Baby Boomers and Dog Owners


By: Phoebe Wall Howard, Detroit Free Press

Ford is to unveil its redesigned 2019 Transit Connect Wagon on Thursday at the Chicago Auto Show, positioning the seven-passenger vehicle as an affordable alternative to the minivan for entrepreneurs, pet owners and grandparents.

“Not everybody needs the DVD player and built-in vacuum,” said Sam Locricchio, Ford product communications manager. “You know what? We sell a lot of these bad boys.”

With a segment-exclusive diesel engine and new driver-assist technologies, the vehicle can be used to haul both passengers and cargo.

“We’re living longer. We’re working harder. We’re changing careers and people now have their own side businesses that relate to their passions, whether it’s painting or antiquing,” Locricchio said.

Karina Shaughnessy, 36, a pharmaceutical report writer from Paw Paw, said she can’t do without her 2016 Transit Connect Wagon purchased last June. “I travel a lot with our three Border Collie mixes and compete in dog sports, primarily disc (Frisbee) dog sports. So we needed something that could hold three dog crates, two adults, a 9-year-old child and all our stuff while getting great gas mileage.”

The family likes its 2011 Dodge Caravan, but the vehicle lacks needed space. So their 2012 Toyota RAV4, which “only held two dog crates,” was replaced. Other sport dog families recommended the boxy Ford.

In addition to pet owners, the Dearborn-based automaker is trying to appeal to consumers born from 1946 to 1964.

America is home to 111 million baby boomers who control a vast majority of the nation’s spending power. And one in three boomers plans to purchase a vehicle in the next three years, according to AARP.

Kevin Brown, 63, a graphic artist who lives in the Houston suburb of Nassau Bay, Texas, uses his 2013 Transit Connect Wagon to haul surfboards on weekends with his wife, deliver custom T-shirts to clients up and down the Gulf Coast and shuttle his nine grandchildren.

“Unlike most people in Texas, I don’t have much use for a pickup. Everything I carry can’t get wet. I have to keep everything dry for business,” he said. “This has dependability, comfort, fuel efficiency and whatnot. I used to drive VW buses. This has more volume and lower floorboards for loading. The doors open and just get out of the way for my dolly or whatever I have.”

The wagon, which has dual sliding doors, features standard pre-collision assist with pedestrian detection to help avoid hitting anyone who might unexpectedly cross in front of the vehicle’s path. Available adaptive cruise control automatically slows the vehicle when radar detects traffic slowing ahead. A new 2.0-liter four-cylinder gasoline engine with auto start-stop comes with the all-new 8-speed automatic. Ford targets at least a 30 mpg EPA estimated highway fuel economy rating with the all-new 1.5 liter-diesel engine.

“Customers pay for what they need and not for what they don’t,” said Imran Jalal, Ford commercial vehicle brand and communications manager. “These customers are on a tight budget.”

He noted that 63% of new vehicle buyers are aged 50 to 68. And that group purchases 6.2 million vehicles annually, far more than other demographics. Ford is looking at a market of 17 million drivers over 50 during the next decade.

“Baby boomers are the first generation that regularly changes careers after age 50,” Jalal said. “That means they may want to convert their vehicle from a people mover to a cargo van for small businesses.”

The vehicle has voice mail, e-mail, text, Bluetooth, GPS and voice dialing capabilities.

“Everybody’s on the go. We never stop,” said Tim Stoehr, Ford general fleet marketing manager. “You need connectivity to remain competitive.”

The 2019 Transit Connect Wagon has up to 2,000 pounds of towing capacity with the available tow package, and a better payload than a diesel-powered Ram 1500 traditional pickup, he said.

“This is for baby boomers moving into a new phase of life,” Stoehr said.

Rebecca Lindland, executive analyst at Cox Automotive, said the Transit Connect Wagon is ideal for a do-it-yourselfer.

“This applies to a part of the market that’s underserved,” she said. “You can go with a pickup truck, but there’s not really a similar product from other manufacturer in the market.”

While a price has not been revealed, Ford promised that it would be one of the most affordable seven-passenger vehicles in the United States with more cargo volume behind the first row than a Chevy Tahoe.

The Ford Transit Connect Wagon is built in Valencia, Spain.

If These Five States Get Their Way, Millions Could Be at Risk of Losing Health Insurance


The Trump administration is considering requests to impose time limits on Medicaid coverage.

At least five states are seeking permission to limit the time that residents can receive health care through Medicaid, and the Trump administration is considering whether to grant it. The insurance program covers about one in five Americans, mostly low- and moderate-income individuals lacking affordable job-based coverage, and has no lifetime limits. If the administration approves the applications, millions of people could potentially be at risk of losing access to health insurance.

Arizona, Kansas, Utah, Maine, and Wisconsin have all applied for federal waivers that would allow them to stop some individuals’ Medicaid benefits after a certain number of months.

For the Complete Story Click on the Link Below

https://www.motherjones.com/politics/2018/02/if-these-five-states-get-their-way-millions-could-be-at-risk-of-losing-health-insurance/

 

OMAROSA!!! will not die


Donald Trump with Omarosa Manigault, then the Trump campaign's director of African-American outreach, in September 2016

 As for the state of the country? “It’s going to not be okay. It’s not.” “Its worse than anyone thinks? Omarosa Maigault Newman

Omarosa Manigault left the White House for the Big Brother house and she is spilling the White House tea with cast members and the rest of the world.  Take a look at the video.

 

Ms Manigault has made quite the career for herself, being a supreme villian on and off Realty Televison.  There are unofficial reports say, she was dragged off  White House grounds, reports the Secret Service has not denied.

After being fired, she said she had a story to tell.  Is her apperance on Big Brother a sample of what to come?

I’m sure the former Director of communications for the Office of Public Liaison for the Trump Adminstration is earning more, MUCH MORE than her cast mates on Big Brother and her presence will result in high ratings for the CBS reality show. 

She shares many similarities with her first former boss. Like Donald Trump, she was a Democrat. She worked with Vice President Al Gore.   She has been routinely called a pathelogical liar, combative, a horrible person.   She is known as the Top Reality Villian of all time.    When she was fired, the black community was silent.

 

Despite all negativity that surrounds her, Omarosa will not die, NEWS @ 11

CityFella

“Space X” Elon Musk is an immigrant from one of Trumps S***hole Countries


Image result for elon musk spacex

 

On Tuesday, the nation was temporarily distracted from the State of our union and watched the successful launch of Falcon Heavy, the world most powerful rocket from NASA’s Kennedy Space Center in Cape Canaveral, Florida.

Space Exploration Technologies Corp (Space X) wants the reduce the cost of space travel. One day it hopes transport humans to other planets.

The Founder and CEO of the company is Elon Musk is an immigrant from South Africa. He is also the CEO of Tesla, the company that single handedly made electric cars cool.  On the top of Falcon Heavy was a Tesla Roadster.

The 46 year old billionaire became a US Citizen in 2002

CityFella

 

 

 

 

 

 

Superbowl 52 Justin Timberlake “Doomed from the Start”


Justin Timberlake had nothing to say at the Super Bowl and wouldn't stop saying it

 There are many blacks who gave Justin Timberlake as pass   (He was allowed to emulate the black culture/music) without question.   He had a very rare card that allowed him to appropriate black music and culture.

In 2004, he was one half of the firestorm at Superbowl 38, where he removed Janet Jackson’s costume exposing her breast.  By all accounts Timberlake distanced himself from Jackson, leaving her to take the blame for the wardrobe malfunction. Nipplegate damaged Janet Jackson career and left Justin Timberlake’s unscathed.    Leaving many in the black community calling for his card.

Years have passed and Justin Timberlake hung on to his card.  Welcomed at black events like the BET (Black Entertainment Television) Awards where he would support issues that affect black people at the event.   However, beyond the awards he was absent.

Timberlake owes much of his success to the black community who welcomed him.  Today he’s finding himself locked outside in the cold.

In an ideal world his appearance at the Superbowl would have boosted sales for his newest and worst reviewed album of his career “Man of the Woods” that dropped last Friday.

Chris Edwards of the Washington Post said: Timberlake tries to make the world forget about his dud album, and about that alleged purple hologram and — oh, right — about the last time he performed at the Super Bowl, way back in 2004 when he sang, “Bet I’ll have you naked by the end of this song,” then proceeded to rip away a significant portion of Janet Jackson’s stage costume, exposing her right breast to 90 million unsuspecting television viewers. In the months of pearl-clutching that followed, Timberlake’s career went boffo while the rest of the industry encouraged Ms. Jackson to convalesce in the void — a stark and enduring example of how our culture allows some artists (white/men) to get away with any old thing, while others (black/women) are swiftly silenced for stepping out of bounds.

Mikael Wood of the Los Angeles Times said : Anyone who admires the skill required to get moving parts to move together could see something in this presentation to commend. But this was music, not civil engineering. And there was simply nothing to enjoy about Timberlake’s show beyond its careful planning. The performance lacked soul, meaning, humor; it had no message, nor was it taking any stand — soft, hard or otherwise.

The singing wasn’t even that memorable, and this was after Pink’s shaky (if valiant) stab at the national anthem, which she did while she said she was suffering from the flu.

Before you get going, allow me to stop you: I don’t need every Super Bowl halftime gig to explode like the one in 2016 did, when Beyoncé showed up with a small army of dancers in Black Panther-style berets to do “Formation,” the radical black-pride anthem she’d released one day before. Yet Timberlake wasn’t forsaking politics in order to provide joy, as Bruno Mars did a few years ago. Or as Coldplay did in 2016. (If you forgot, which you probably did, it was technically Coldplay’s Super Bowl show that Beyoncé crashed.)

Or, indeed, as Janet Jackson might have if Timberlake had invited that always-vibrant performer back this year as a means of rectifying the damage her career took after the 2004 incident — even as Timberlake went on to ever greater success. No, joy was in short supply Sunday.  This was a show about the dull reality of entrenched power: predictable, witless, a waste of the attention with which we all rewarded it. (http://www.latimes.com/entertainment/music/la-et-ms-super-bowl-justin-timberlake-20180204-story.html)

Like has album, last night Superbowl’s performance was largely panned. On Twitter there were calls for Bruno Mars and he was accused of lip syncing and controversy about his shirt.

At the end of the day, there were people who hoped for vindication or acknowledgement of  Janet Jackson by Justin Timberlake.   Yes, she has been banned from appearing on the Superbowl,  but what if?   What would it have done for Justin?  Unfortunately, that act requires courage and integrity.

CityFella

The Nation might be better served by politicians with less grey hair


Image result for state of the union address 2018 DEMOCRATS

Americans Held Hostage Year 10

If you regularly read this blog, you know I’m not a fan of Donald Trump.  While we have never have seen a man as divisive as President Trump.  It impossible to blame the political climate on Trump. 

There where serious problems within the individual parties  before he was elected. After becoming President, the GREAT DIVIDE between the two parties has grown wider. Child like, finger pointing in the order of the day.  “But what about what they did ”  .

Let’s be clear, its Party Before Country!!!!

Prestige Position and Power! men and women shaking the hands of the right people in the parties. Voting as told, a lifetime of patience waiting to be assigned to an influential and powerful committee.  A few years ago, the Tea Party opposed the system and nearly divided the Republican party as members of the Tea Party weren’t life long politicians and demanded a place at the table. 

 As Americans are entering  the tenth year as hostages of their government.  There isn’t any indication of a meeting of the minds between the two parties.   As the infighting between the two parties continues, important legislation remains unsigned  Bipartisanship is simply a word or Idea.  Americans are still waiting.

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The Current State of the Union

“Given a choice, I would prefer you to marry out of  your race and religion than to marry a Democrat”

“I Don’t Care how nice his mother is ! You are not allowed to play with ANY Republicans “

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Grace 

1. simple elegance or refinement of movement “she moved through the water with effortless grace”.

2. To honor or credit to (someone or something )by one’s presence.  “he bowed out from the sport he has graced for two decades” 

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A few Democrats boycotted the President’s State of the Union Address.  A mistake in my view..   We may not  like or respect the views of the man in office, however as politicians they need to respect the office.   

We teach our children to be respectful, to be a good sport ,to stick it out and not retreat because we don’t like their opinion or their personality.

Someone has to rise above, the Crazy.  Someone who st remembered the basic lessons from his parents.   Perhaps we would be better served by those who still remember.  Perhaps someone with less gray hair.

It cant be any worse than it is today

CityFella